Commercial creative and business events sponsorships

Major creative events create opportunities for community and business participation on a broad scale. A vibrant event calendar creates jobs for the city’s creative workers. It also contributes to sector development and supports the sustainability of the tourism, retail and hospitality sectors. 

Our  intention for this program is to sponsor a limited number of high-impact creative events each year. Events that receive investment support from the NSW Government will be considered favourably but not exclusively.

National and international business events, including meetings, incentive travel reward programs, and conventions and exhibitions deliver significant tourism benefits for Sydney. They also enhance Sydney’s position as a global city, encourage innovation and collaboration, trade and investment, and opportunities for the education sector.

In an increasingly competitive market, we have committed to a partnership with Business Events Sydney, the organisation tasked with securing major business events for Sydney. The majority of our support is dedicated to bidding for and securing major business events through this partnership.

Please see the grants and sponsorship guidelines for expected program outcomes and eligibility.

Funding available

This program provides sponsorship for one-off events or up to triennial sponsorship for recurring events. The amount available for major commercial creative and business events will be comparable with the level of economic benefit derived from each event and be negotiated upon consultation.

Key dates

This sponsorship program is open all year for applications until funds are exhausted. Applications are made via a 2 stage process. Stage 1, the submission of a concept note. Following review, applicants may then be invited to stage 2, the submission of a formal application.

For more information about this program or how to apply, please contact us.